
Originally Posted by
Rodster
I'm curious about the purpose of advertising especially, using the radio medium. I had a marketing and advertising prof in university used to say, "only spend money on advertising when you need to" In other words, businesses typically should only advertise when they need to increase revenue otherwise it's usually a waste of money. I am confident much thought has gone into this. Operations of FW indicate many good business principles. However, I also note the above comment "will draw positive attention and once again raise the standards in the Escort industry"
Is that the purpose? If so, it is quite different than trying to attract more customers and therefore increase revenue. It also suggests another purpose of FW beyond providing professional companionship - it's a social cause. And that can open a great many doors that might be better left closed.
As a business professional with 25 years experience, I am concerned about this.